Le Macaron is coming to TC | Business

Le Macaron is coming to TC |  Business

TRAVERSE CITY — A scrumptious deal with from France to Florida makes its method from Grand Rapids to Traverse Metropolis.

Entrepreneurs Bobbi and William Blanton are getting ready to open the second location of their Le Macaron French Pastries line in downtown Traverse Metropolis this spring. 332 E. Entrance St. An April opening is aimed toward.

The Blantons had been born in June 2022 at 132 Monroe Heart St. Opened its first Le Macaron location in Northwest. The shop is simply throughout from Rosa Parks Circle in downtown Grand Rapids.

Bobbi Blanton is able to deliver the 80-calorie pasta north, and he or she thinks it could be advantageous in downtown TC.

“I actually hope so,” mentioned Blanton, whose “day job” is COO of a monetary companies agency in Grand Rapids. “We’re excited. One of many issues we have actually discovered is that they pair very well with wine.

“That is actually a brand new pattern. The entire French pastry market, a lot of the youthful era love them. Traverse Metropolis at all times seems a bit of bit sharper. It is a cool, touristy setting. I feel will probably be a bit of totally different from the market.”

Realtor Dan Stiebel, assistant dealer at Coldwell Banker Business, additionally thinks Le Macaron could be a good selection for TC. Stiebel is the director of Sunny Oak Holdings, LLC, which owns the constructing.

“I feel it could be a terrific addition to downtown Traverse Metropolis,” Stiebel mentioned. “I sampled the produce whereas I used to be in Vegas and so they had been scrumptious.”

Based in 2009, Le Macaron makes a speciality of making genuine macarons and pastries. They’re ready each day in Florida by French-trained cooks and shipped weekly.

Le Macaron French Pastries started franchise growth in 2012, in line with the corporate’s public relations marketing consultant, TopFire Media. Co-owner Rosalie Guillem has expanded the corporate from its Sarasota, Florida headquarters to greater than 65 places nationwide. There are 20 extra beneath growth.

Michigan has two different places: Rochester and Twelve Oaks Mall in Novi.

When Blantons opened their Grand Rapids retailer, they recognized Traverse Metropolis as their second location. Bobbi Blanton mentioned the couple plans to open a 3rd retailer sooner or later. The Netherlands has been talked about as a 3rd place, however there’s additionally a risk on the japanese facet of the province.

“We’ll see a bit of bit the place that goes,” he mentioned.

However Traverse Metropolis was at all times the quantity 2 cease. The Blantons have a lake home on Lake Mitchell in Cadillac, amongst different ties to northern Michigan.

“(Traverse Metropolis) is our subsequent favourite place,” Bobbi Blanton mentioned. “I actually thought I’d retire in Traverse Metropolis. My husband says we’re going within the mistaken course.”

In addition to loving macarons, opening Le Macaron French Pastries is a charitable endeavor for the Blantons. The couple has been volunteering for the West Michigan Down Syndrome Affiliation for over a dozen years.

The Grand Rapids retailer employs a workers of 17, together with seven with disabilities. Bobbi Blanton mentioned they plan to work with the Northwest Michigan Down Syndrome Affiliation and count on an analogous roster sample in Traverse Metropolis.

“That is actually the mission behind opening these shops,” he mentioned.

Though Le Macaron French Pastries is a franchise, Bobbi Blanton mentioned the venues are given a number of freedom.

Based on a publication, the corporate was not too long ago named among the many Prime 100 Sport Breakers by Franchise Dictionary Journal. “The nationwide digital publication yearly selects the highest 100 franchises which have established themselves as leaders within the franchise business,” the bulletin mentioned.

Firm (https://lemacaron-us.com) was additionally chosen to the FranServe 2022 Fran-Tastic 500 listing, which acknowledges the most effective franchises within the nation. Guillem additionally obtained the “Girl of Surprise” award.

“It is a enterprise like Kilwin’s, the place (each franchise) is wholly household owned and operated,” mentioned Bobbi Blanton.

In Grand Rapids, the Blantons renovated the previous Canine Pit to open Le Macaron. Intensive work delayed the opening at GR by a number of months, however the transfer to an space the place The Massive Salad Firm was previously positioned in Traverse Metropolis will hopefully velocity up the method.

“We’re capturing for April,” Bobbi Blanton mentioned. “Hopefully the availability chain is a bit of bit higher. Additionally this place has been transformed not too long ago so there needs to be rather a lot much less work.”

Stiebel mentioned the Massive Salad Firm took lower than a 12 months in area. Zips Harley-Davidson Traverse Metropolis is positioned within the former residence of Yen Yoga and Health, positioned at 330 E Entrance St. It is within the subsequent window on the tackle. Behind the constructing are different “studio” companies.

Stiebel, 332 E. Entrance St. As quickly as his area was declared leased, he contacted Grand Rapids Realtor Jason Makowski of NAI Wisinski in West Michigan and mentioned the deal was constituted of there.

Along with its signature macarons, the menu contains “connoisseur sweets, creamy French gelato, specialty European-style coffees, basic French pastries and selfmade candies.” https://lemacarongr.com/.

However there is no such thing as a doubt that the star of the present is the macarons.

The shop at all times has greater than 20 types of 80-calorie, gluten-free macarons.

Bobbi Blanton mentioned a few of her and the shop’s favourite flavors are vanilla and chocolate, in addition to pistachio, birthday cake, and pink velvet. He mentioned some distinctive and seasonal flavors are champagne and strawberry lemon.

Retailer opening hours are anticipated to be 10:00 – 22:00


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